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Triennale Design Musuem
Terza Interpretazione Periscopio Sentimentale
[In English & Italian]

Edited By S. Annicchiaico
October 2010
Mondadori Electa, Milan, Italy
Distributed By Trans-Atlantic Publications
478 Pages, Illustrated, 9 1/2 x 12 1/4"

$92.50 Paper Original

To coincide with the important 2010 edition of the Design Museum
exhibition Alessandro Mendini attempts to answer the simple, but
vital question “what is Italian design?” through his anthropological
vision of the subject.

The hypothesis underlying the curatorial approach to the 2010 Design
Museum Triennal is that exists some sort of infinite parallel world of
design in Italy. An invisible, non-institutional, unorthodox design
whose authors, producers and products are of considerable social
and anthropological importance, possibly linked to mass consumers
at a more profound level than that of acknowledged design.
This theory shifts viewpoints and causes a certain amount of
provocative upheaval, but is extremely fertile, exciting and

The result is a selected series of objects, which like
“shooting stars” come from different places and situations, each
independent of the other, but all motivated by meaning. Placed side
by side they forge links, references and signs and convey cryptic
information, forming interwoven constellations that trace an
alternative pattern to Italian design.

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