Art Books International
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Outdoor Design Dal 1870
[In English & Italian]
Edited By Franco Mello & Paolo Peruccio
October 2010
Mondadori Electa, Milan, Italy
Distributed By Trans-Atlantic Publications
9788837077846
128 Pages, Illustrated, 6 3/4 x 8 "
$49.50 Paper original
Like most small and medium-size Italian
companies, Ferrino is family-run. When it was
founded in Turin in 1870, the factory made
waterproof fabrics and tarpaulins. However,
it soon became aware of the growing interest
of late 19th-century society in the mountains.
The Ferrino trade-mark was emblazoned on
the hoods of cars in the early 20th century, and
on the tents used in field hospitals during the
two wars; Ferrino makes the huts used by
climbers in the Himalayas and materials suited
to use at 8000 meters; it makes the tents used
by Italy’s Civic Protection Association but also
a comfortable house-tent for families on
camping holidays. A design object, a book
with text and images that conjure up the
history, tradition and distinctive figures
of a historic company looking to the future
