Art Books International
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I Love Kawaii
[In English & Spanish]

Edited By Josep Maria Minguet & Charuca
September 2010
Instituto Monsa
Distributed By Trans-Atlantic Publications
272 Pages, Illustrated
$57.50 Paper original

Kawaii is a word which goes back to the seventies in Japan when some schoolgirls adopted this term to describe everything which, to them, appeared to be cute and which also represented a form of pacific rebellion against the system.

One couldn't imagine that this word, after becoming a popular Japanese and visual trend, would cross frontiers and would become an artistic point of reference for thousands of artists all ovet the world.

Many of us feel an irresistible attraction for anything cute. This is not just down to visual perception but also a personal experience which on many occasions transforms un into kawaiiaddicts: we collect objects, we surf the Net in search of characters and we even come up with our own creations, under the influence of this movement.

Charuca has spent a great deal of time researching and working to present us with this superb gift: a truly delightful encyclopaedia, filled with images, characters, monsters, little animals, large doses of sweetness and cuteness. These pages reveal many creators who have developed very different as well as individual styles, all united by one common denominator: their love for kawaii.




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