Sports Sponsorship
Getting Your Share
By Brian Sims
December 2004
Hazleton Publishing
ISBN: 1903135478
144 pages, Illustrated, 6 ¾ x 9 ½"
$39.50 Paper Original
Filling an important gap in the sports publishing market, Sports Sponsorship: Getting Your Share offers an in-depth and invaluable guide to procuring the necessary funds for a successful sports team, club or individual career. Drawing on a long and eventful career, Brian Sims delivers an insightful and entertaining compendium of tips, case studies and personal accounts dedicated to the serious business of attracting corporate investment into sport - at every level. This compact book is presented in an easily-digested, bullet-pointed format, with each principle underscored by a case study from Brian's own extensive commercial career.
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