It is alarming to think that people once knew what Conservatism meant and what it stood for, and how much since then doubt has set in.

A senior backbencher, a leading policy guerillista and Margaret Thatcher's eminent lieutenant here get together to suggest a platform for the next Government. This pocket guide helps the reader to measure the inventiveness of the Conservatives and other parties as they set out their manifesto stall.

This book suggests one hundred ideas to put the party back on track, to reconnect with what average voters beyond the W11 postcode hope for and aspire to, and what they expect Government to do to help.