Media Studies: Texts, Production and Context
By Paul Long and Tim Wall
August 2009
Pearson Education
Distrubuted by Trans-Atlantic Publications Inc.
ISBN: 9781405858472
432 pages
$77.50 Paper Original
Description
This groundbreaking and innovative introduction to Media Studies will afford undergraduate and mature students a comprehensive overview of the subject area. It will set students firmly on course to be critical, informed and canny operators within the discipline.
The text is pedagogically rich and covers a wide range of topics from the history of media right through to coverage of new media. The text interweaves theory, practice, and professional issues throughout, and will engage the reader fully with the principal issues, challenges and paradigms in the discipline. Through a breadth of reference and support resources, students will activley grapple with a variety of media at both a practical and intellectual level. Students will emerge with a broad range of perspectives, a strong conceptual sense of the area and a firm foundation to take a critical approach to their studies at higher levels.
Media Studies: texts, production and context will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, film studies, the sociology of the media, popular culture and other related subjects.
ContentsIntroduction: Getting Started
SECTION ONE: Media Texts and Meanings
Section Introduction
Chapter One: How Do Media Make Meaning?’
Chapter Two: Organising Meaning: Genre and Narrative
Chapter Three: Media Representations
Chapter Four: Reality Media
‘Analysing media texts’
SECTION TWO: Producing Media
Section Introduction
Chapter Five: The Business of Media
Chapter Six: Media Regulation and Policy
Chapter Seven: Media Production in a Global Age
SECTION THREE: Media Audiences
Section Introduction
Chapter Eight: Producing Audiences - what do media do to people?
Chapter Nine: Investigating Audiences - what people do with media
SECTION FOUR: Media and Social Contexts
Section Introduction
Chapter Ten: Media Power
Chapter Eleven: Conceptualising Mass Society
Chapter Twelve: The Modern and the Postmodern
Chapter Thirteen: Consumer Society and Advertising
SECTION FIVE: Historiography
Section Introduction
Chapter Fourteen: Media Histories
CONCLUSION: Doing Your Media Studies
BIBLIOGRAPHY
GLOSSARY
Features- Five sections - media texts; media production; media audiences; media and society; media histories - examine approaches to the field including new and web media, traditional print and broadcast media, popular music, computer games, photography, and film.
- Looks in detail at similarities and differences between media texts, industries, and cultural context and examines media audiences as consumers, listeners, readerships and members of communities.
- Provides a set of analytical tools - a language, a range of theories and analytical techniques - to give you the confidence to navigate, research and make sense of the field.
- Helps you achieve a ‘critical distance’ from the various media and rethink your assumptions.
- An international perspective allows you to view media in a global context.
- In-text boxes for active learning, including ‘Doing media studies’, and ‘Thinking aloud’, help to develop your skills of analysis and theorisation, whilst examining ongoing controversies and significant media practices.
- A range of essential and informative in text-boxes including Case studies, Key terms definitions, Key thinkers, Key texts, colourfully illustrate media practices and ideas, foundational and recent works, theories, and polemics.
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