Persuasion: The Art of Influencing People

Persuasion: The Art of Influencing People

By James Borg
August 2010
Pearson Education
Distributed by Trans-Atlantic Publications
ISBN: 9780273734161

292 pages, Illustrated
$39.50 Paper Original

Foreword

Publisher's acknowledgements

Author's acknowledgements

Introduction

1. The power of persuasion

2. Being a good listener

3. Attention please

4. Mind your body language

5. Memory magic

6. Make words work for you - the power of psycholinguistics

7. Telephone telepathy

8. Negotiating for mutual benefit

9. 'Difficult' people (and their behaviour)

10. The personality spectrum

Appendix

Afterword

Index