Creative Thinking Plan
How to Generate Ideas & Solve Problems in Your Work & Life

Revised Edition

By Guy Claxton & Bill Lucas
December 2007
BBC Active
Distributed By Trans-Atlantic Publications
ISBN: 9781406614251
232 pages, 5 1/4" x 8 1/2"
$33.50 Paper Original

The processes involved in creative thought seem mysterious and can often elude us. Yet the ability to think creatively and productively is vital to our personal and professional lives.Creativity is a major economic force in the 21st century and an essential part of everyday life.

Being smart in today’s world means we have to be flexible to the circumstances in which we find ourselves. Demands upon us can change daily, our personal circumstances alter and the markets within which we operate shift. To achieve harmony, balance and success through all this constant change we need to think creatively.

But how do we do this? How do we know which skills and habits will directly increase and impact on our ability to think creatively? And how can we develop and nurture them?

In this comprehensive full-colour guide the authors help us to advance our skills to meet the challenges we face in our daily lives in an innovative and creative way. Learn how you can strengthen and develop the attitudes that enable creativity, break those that stifle innovation and discover the techniques you need to draw out your positive and creative side.

Through practical exercises and inspiring examples you’ll instil a positive mind-set that will make innovative, productive and creative thinking a way of life.

Take on new challenges and projects with confidence and find out how to create a creative and stimulating environment within your workplace.

This book is for anyone who wants to tap into their creativity and develop a mind-set where good ideas flow more freely in all circumstances, reaping the benefits that creative and innovative thought can offer.


First draft of a reworded contents list

Part 1 How to develop the innovation habit

Chapter 1: Develop your habits of mind

Chapter 2: Get the big picture

Chapter 3: Profit from alternative thinking styles

Chapter 4: How to surf your inner net

Part 2 How to create the ideal surroundings to innovate

Chapter 5: Creating the spark with others

Chapter 6: Creating ideas in practice

Chapter 7: How to create an innovative work environment

Chapter 8: How to make creative thinking a way of life


"This creativity master class is a treat for any of us who want to open our minds."
Octavius Black, The Mind Gym

"A compelling guide to developing creative habits of mind. The book draws on a rich variety of thinking about Creativity and shows how we can apply it to the benefit both of our work and our personal lives."            
David Puttnam

‘...Guy Claxton and Bill Lucas have a well-established track record as experts in learning and have applied this understanding to creativity... The concise and clear text provides a practical and common-sense view of creativity... This book tantalizes us with the realisation that learning and creativity are close, and possibly inseparable, companions...’
Times Educational Supplement

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