AQA Business for GCSE
Growing as a Business
By Neil Denby & David Hamman
September 2009
Hodder Education
ISBN: 9780340986646
Distributed by Trans-Atlantic Publications
156 pages, Illustrated
$36.50 Paper original
AQA Business for GCSE: Growing as a Business covers Unit 2 of the new AQA GCSE Business specification, Growing as a Business.
Written in a lively and accessible manner and packed with images and illustrations, the book will motivate and prepare students to achieve the best possible results.
Key features of the text include:
Numerous activities and exercises for classroom and homework use
Lots of real-life case studies and examples to motivate and engage students
Graded activities so that the specification is covered appropriately for students at all levels
Exam tips and exam-style questions to prepare students for assessment
Accompanying Dynamic Learning CD-ROM Network Edition is available to provide full interactive classroom support.
Written by two highly experienced authors and examiners who have the skills and experience to know exactly what is required by students to gain the best grades possible.
- Written by highly respected authors and examiners with an outstanding pedigree
- Includes numerous real-life case studies to illuminate the theory and inspire students
- Packed with exam features and tips, to provide excellent preparation for assessment
- Highly accessible in full colour with a large number of illustrations, so that students will be engaged and motivated
Table of Contents:
Business organisation
Introduction to business organisation
Expanding as a business
Choosing the right legal structure
Business aims and objectives
Business location
Advanced marketing
Introduction to advanced marketing
The marketing mix: product
The marketing mix: price
The marketing mix: promotion
The marketing mix: place
Finance for a large business
Introduction to finance for a large business
Sources of finance for a large business
Profit and loss accounts
Balance sheets
Ratios
Advanced people in businesses
Introduction to advanced people in businesses
Organising a growing business
Recruiting staff
Appraisal and training
Motivation
Advanced operations management
Introduction to advanced operations management
Production methods
Efficiency and lean production
Benefits and challenges of growth
Maintaining quality assurance in growing businesses