An Insight into some of Britain’s Strongest Brands 2005
10th Anniversary Edition
By James Curtis & Jennifer Small
208 pages, Illustrated, 10 ¼” x 13 ¾”
"Superbrands" aims to highlight brands, from a wide range of sectors that have become the strongest and most iconic in their field. The publication explores, with text and visual, how these brands have succeeded in reaching the top and the journey that they have taken to get there.
This is the 10th anniversary edition of "Superbrands", and is part of a pioneering program that was founded with the aim of paying tribute to the UK's strongest brands.
Through identifying these brands and providing their case histories, the Superbrands organization and its eminent panel of judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, and a greater admiration for the brands themselves.
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