International Business
With Student Access Kit
4th Edition

By Alan Rugman & Simon Collinson
May 2006
Financial Times / Prentice Hall
ISBN: 1405840714
312 Pages, Illustrated, 7 ½” x 10 ½”
$99.50 Paper Original

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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan - as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

Contents include:
PART ONE- THE WORLD OF INTERNATIONAL BUSINESS
1 Regional and Global Strategy
2 The Multinational Enterprise
3 The Triad and International Business
PART TWO- THE ENVIRONMENT OF INTERNATIONAL BUSINESS
4 International Politics
5 International Culture
6 International Trade
7 International Financial Markets and Institutions
PART THREE- INTERNATIONAL BUSINESS STRATEGIES
8 Multinational Strategy
9 Organizing Strategy
10 Production Strategy
11 Marketing Strategy
12 Human Resource Management Strategy
13 Political Risk and Negotiation Strategies
14 International Financial Management
PART FOUR- INTERNATIONAL BUSINESS STRATEGIES IN ACTION
15 Corporate Strategy and National Competitiveness
16 European Union
17 Japan
18 North America
19 Emerging Economies
20 International Business, Ethics and the Natural Environment

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