Essential Economics: European Edition
By Michael Parkin, et al.
June 2012
Pearson Education
ISBN: 9780273718970
427 pages, Illustrated
$95.00 Paper Original
With the recent global financial crisis moving economic commentary from the business report to the front page, the benefits of gaining adeeper understanding of the central ideas and theories of economics has never been so important, relevant, topical and exciting.
If you want to start thinking about these events as an economist would, this is the book for you. Michael Parkin’s books are read by over a million students around the world, so you’ll be in safe hands as you learn how to explore difficult policy problems - and even to make more informed decisions in your own economic life.
This text will provide you with an undiluted presentation of economic principles and models covering the most important economic topics for a business or non-specialist student with the same rigour found in a specialist economics text.
Contents:
Part 1 The Scope of Economics
Chapter 1 What is Economics?
Chapter 2 The Economic Problem
Part 2 How Markets Work
Chapter 3 Demand and Supply
Chapter 4 Efficiency and Equity
Chapter 5 Government Actions in Markets
Part 3 Business Decisions and Strategies
Chapter 6 Output and Costs
Chapter 7 Competitive Markets
Chapter 8 Monopoly
Chapter 9 Monopolistic Competition and Oligopoly
Part 4 Monitoring Business Conditions
Chapter 10 Real GDP
Chapter 11 Monitoring Jobs and Inflation
Part 5 Finance and Money
Chapter 12 Financial Markets
Chapter 13 Money and Banking
Part 6 Macroeconomic Performance And Policy
Chapter 14 Aggregate Supply and Aggregate demand
Chapter 15 Growth, Inflation and Cycles
Chapter 16 Fiscal Policy and Monetary Policy
Glossary