By Laura Hill
Distributed By Trans-Atlantic Publications
160 Pages, Illustrated
$47.50 Paper Original
This is an annual initiative aiming to highlight brands from a wide range of sectors that have become the coolest and most iconic in their field. The publication explores, with text and visuals, how these brands have succeeded in reaching the top and the journey that they have taken to get there.
Part of a pioneering programme that was founded with the aim of paying tribute to the
UK's strongest brands, CoolBrands is one of three annual programmes administered by Superbrands (UK) Ltd. Through identifying these brands and providing their case histories, the Superbrands organisation hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding, as well as a greater admiration for the brands themselves. This year's CoolBrands includes respected brands such as Agent Provocateur, Aston Martin, Creative Review, Kerastase, LG, Tate Modern and Vitra.
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