Getting to No. 1 on Google
By David Amerland
February 2013
Pearson Education
Distrubuted by Trans-Atlantic Publications Inc.
ISBN: 9780273774778
176 pages
, Illustrated
$39.50 Paper Original
Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue.
• Specific information on how to identify key search words, and how to identify niche markets with little or no competition
• Covers improving existing Google positions and keeping ahead of your competition
This series of vibrant books will teach you exactly what you need to know using
- A friendly, visual approach
- Easy-to-understand language
- Practical hands-on tasks
- Full-colour large format screenshots
To build your confidence and help you to get the most out of your computer, practical hints, tips and shortcuts feature on every page:
§ ALERT!– Explains and provides practical solutions to the most commonly
encountered problems
§ HOT TIPS– Time and effort saving shortcuts
§ SEE ALSO… - Points you to other related tasks and information
§ DID YOU KNOW? – Additional features to explore
§ WHAT DOES THIS MEAN?– Jargon and technical terms explained in plain English
Contents:
Top Ten Tips
- Create a Google Account
- Optimize your Website Using Online Tools
- Learn to research keywords for content
- Use Webmaster Tools for Higher Ranking
- How to set up Google Alerts
- Learn how to mine SEO data from Google
- How to choose a commenting system for your website
- Choose the Channels to Market your Website on
- Learn to Socialise your SEO
- Establish a real-time web presence
Chapter 1 Search engines and your business
- Understand Ranking Factors
- Create a Google Account
- Assess Your Own Website
- Understand How search volume affects your business
- Use Google Webmaster Tools
- Know what Website Ranking Elements you control
- Learn to see Google Rankings
- Understand the factors which affect your website’s ranking
- Understand Website Structure and indexing
- Use Social Sharing Tools
- Design your website for optimal SEO
- Speed up the indexing of your pages
- Increase the speed your website loads
- Create SEO friendly images
Chapter 2 URLs and Keywords
- Understand how a Search Query Works
- Learn How Keywords Work
- Know How To Implement Keywords on your Website
- Implement Keywords in Webpage Titles
- Check What Your Competitors Are Doing
- Check Backlinks to a Competitor Website
- Optimize your Website Using Online Tools
- Use Metadata for Better Ranking
- Incorporate Rich Snippets
- Link Your Website to Your Google Plus Account
Chapter 3 Keywords and Content
- Learn to research keywords for content
- Group your keywords for better ranking
- Manage your website navigation
- Boost your website’s SEO importance
- Create a website SEO map
- Learn to use linking strategies for website traffic
- Create a linking strategy
- Create snippets which help your online visitors
- Use long-tail keywords
- Estimate your website traffic for specific keywords
- Use keywords naturally
Chapter 4 Content and SEO
- What is spam content
- How to Understand Google’s Panda Update
- How to use Google’s Webmaster Tools
- How to Use Google Analytics to help with content
- How to avoid Google’s spam content signature trap
- How to use your website’s content to “Tell A Story”
- How to plan your website’s content
- How to see your content on the web
- How to create a content creation plan
- How to check for duplicate content issues
- To claim your website’s content so it cannot be copied
- To check whether you have claimed your website’s content successfully
- How to refresh your website’s content in the Google Index
- To socialise your website’s content
Chapter 5 SEO Strategies and Your Business
- Learn how to create an SEO strategy for your business
- Learn to automate your SEO strategy
- Learn to set up Google Alerts
- Learn how to do a Vanity Search
- Learn to use social media to boost your SEO
- Learn how to link up social media profiles
- Learn to create content for high-volume traffic
- Learn how to check server response codes
- Learn how to increase conversions on your website
- Learn how to identify seasons traffic peaks in your website
Chapter 6 Analyzing SEO Performance
- Learn how to mine SEO data from Google
- Learn How to use real-time Analytics
- Learn how to use data visualisation to see where your website visitors come from
- Learn how to understand how your website visitors use your website
- Learn how to use Google’s Webmaster Tools to check your website’s Indexing
- Learn how to use Online Tools to analyze your website
- Learn to Spot Poorly Performing Website Pages
- How to Use the Google Panda Update to Boost your Website
- Learn to measure the marketing grade of your website
- Learn to Optimize Your Website Images for Better SEO
Chapter 7 Commenting systems and SEO
- Use Commenting to Help your SEO
- How to benefit the most from a commenting system
- Learn How to Use Social Media Marketing to help your SEO
- Learn How to Social Media Market your Website’s Content
- Choose the Channels to Market your Website on
- Learn to use Social Media Keyboard Shortcuts
- Measure how effective your Social Media Marketing is in Twitter
- Measure how effective your Social Media Marketing is in GooglePlus
- Use Twitter in your Marketing Campaign
Chapter 9 SEO and Paid Advertising
- Learn what Pay-per-Click Advertising is
- Promote your website with keyword specific Google Ads
- Use the Click Through Rate (CTR) to maximise CPM
- Use keywords to maximise CPC traffic to your website
- Use Paid Advertising Can Help Your SEO
- Learn to Socialise your SEO
- Use Paid Traffic to Increase Time Spent on your Website
- Learn how to create synergy between paid advertising and natural SEO
Chapter 10 The Real-Time Web and SEO
- Establish a real-time web presence
- Use the Real-Time Web to boost your Website’s rankings
- Learn to Interact on Twitter
- How to increase the authority of your website
- How to Use the Real-Time Web to Increase your SEO
- How to use Twitter to Increase your website’s ranking
- How to use URL shorteners to increase your SEO
- How to save time in the Real Time Web
Top Ten Problems Solved
Problem 1: My website has dropped in search rankings
Problem 2: I am still not getting the traffic I used to get
Problem 3: My Images do not Show up on Google Search
Problem 4: My Website Traffic is Dropping
Problem 5: My website traffic has still not recovered
Problem 6: My website is not sticky enough
Problem 7: I cannot generate engagement in Social Media Channels
Problem 8: My keywords are not performing well
Problem 9: I do not know what content I need to create
Problem 10: How do I create a quality website?
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