Brilliant Search Engine Optimisation

By David Amerland
September 2011
Pearson Education
Distrubuted by Trans-Atlantic Publications Inc.
ISBN: 9780273745426
198 pages, Illustrated
$67.50 Paper Original

Table of Contents

1. Instant SEO

What is SEO

What elements of SEO you can control

SEO elements which you cannot control

How to make SEO work for you

Practical applications of SEO

SEO activities which work

SEO methodology

2. SEO Basics

Exploring SEO options

Meta tags – what they are and how they are used

SEO and websites

SEO and reputation management

SEO and ego searches

Basics of optimizing a website

Basics of reputation management

3. SEO Essentials

Keywords and what they are

How to analyse keywords

How to research keywords

Keywords and content

How to use keywords

Keywords and meta tags

Keywords and optimized content

PageRank and what it means

4. SEO and Search Engine Marketing (SEM)

SEO and search engine indexing

How to explore search engine indices

How to query search engines

Search engine database query commands (and how to use them)

When to query search engines

How to analyze a website

How to create optimized content

How to market content to search engines

5. SEO and website design

Why design can affect SEO

SEO and design basics

How to analyze a website’s design

How to use a website’s design for SEO

6. SEO and product promotion

SEO and how it is employed in marketing

Marketing techniques which really work

SEO activities and product descriptions

How to optimize an online product

7. SEO and online marketing

Online marketing and what it is

SEO and online marketing – differences and similarities

SEO and search engine marketing

8. Advanced SEO

What is advanced SEO

Why is advanced SEO important

How to assess if you need advanced SEO

How to best use advanced SEO

9. SEO and the social web

What is social marketing

What is the social web

Why is the social web important

How to best use the social web

Social web and SEO

10. SEO and the real time web

What is Real Time marketing

What is the Real Time web

Why is the Real Time web important

How to best use the Real Time web

Real Time web and SEO

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