By Jo Dingemans
August 1999
Macmillan, UK
ISBN: 0333770927
208 pages
$49.50 paper original
'Excellent handbook for tutors and students. I would recommend this book to all courses related to the fashion/media industries.' - Elizabeth McLafferty, London College of Fashion
'Accessible price and excellent value...easy, practical, resourceful,
honest and immensely enjoyable and extremely comprehensive and full of helpful
advice. This book has helped me help my students.' - Jane Sarkar, Croydon
College
Fashion is a very popular subject among young people. Any course with fashion
as a prefix attracts lots of students. Despite this, many prospective students
and people have little idea what jobs in the fashion industry entail.
Fashion Styling is one of the least well researched areas in fashion colleges. The emphasis is put on the end result, i.e. visual imagery, rather than the process of creating it. This 'how to' book provides an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills necessary for a career in styling. At the end of the book there is a source directory, a glossary of terms, and a bibliography which provide reference points for further research and study.
Contents:
Introduction
What is Styling
Editorial Styling
Newspaper Styling
Make-overs
Catalogue Styling
Show Production
Commercial Styling
Testing
Technical Tips
Introductory Programme to Basic Styling Techniques
Projects for Styling Programme
Glossary of Terms
Source Directory
Bibliography
Author Biography:
JO DINGEMANNS has worked in the fashion industry since the 1960's. Starting
as a model and then as manageress of the famous Biba Boutique, she went on
to become Fashion Editor of 19 magazine, and then worked as a freelance stylist
in both editorial and commercial areas. She was principal lecturer in Fashion
Journalism and Styling at the London College of Fashion, where she developed
the styling curriculum for all levels of Further and Higher Education. She
is currently a freelance journalist, stylist and lecturer.
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