Mastering Fashion Styling

By Jo Dingemans
August 1999
Macmillan, UK
ISBN: 0333770927
208 pages
$49.50 paper original

'Excellent handbook for tutors and students. I would recommend this book to all courses related to the fashion/media industries.' - Elizabeth McLafferty, London College of Fashion

'Accessible price and excellent value...easy, practical, resourceful, honest and immensely enjoyable and extremely comprehensive and full of helpful advice. This book has helped me help my students.' - Jane Sarkar, Croydon College

Fashion is a very popular subject among young people. Any course with fashion as a prefix attracts lots of students. Despite this, many prospective students and people have little idea what jobs in the fashion industry entail.

Fashion Styling is one of the least well researched areas in fashion colleges. The emphasis is put on the end result, i.e. visual imagery, rather than the process of creating it. This 'how to' book provides an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills necessary for a career in styling. At the end of the book there is a source directory, a glossary of terms, and a bibliography which provide reference points for further research and study.

What is Styling
Editorial Styling
Newspaper Styling
Catalogue Styling
Show Production
Commercial Styling
Technical Tips
Introductory Programme to Basic Styling Techniques
Projects for Styling Programme
Glossary of Terms
Source Directory

Author Biography:
JO DINGEMANNS has worked in the fashion industry since the 1960's. Starting as a model and then as manageress of the famous Biba Boutique, she went on to become Fashion Editor of 19 magazine, and then worked as a freelance stylist in both editorial and commercial areas. She was principal lecturer in Fashion Journalism and Styling at the London College of Fashion, where she developed the styling curriculum for all levels of Further and Higher Education. She is currently a freelance journalist, stylist and lecturer.

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