Superbrands
An Insight into Some of Britain's Strongest Brands 2010

By Jane Bainbridge
June 2010
Superbrands UK Ltd.
Distributed by Trans-Atlantic Publications
ISBN: 9780955478499
199 pages, Illustrated, "10 1/4 x 13 3/4"
$99.50 Hardcover

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Superbrands Annual aims to highlight brands from a wide range of sectors that have become the strongest and most iconic in their field. It is part of a pioneering programme that was founded with the aim of paying tribute to the UK's stongest brands. Through identifying these brands and providing their case histories, the Superbrands organisation and its panel of expert judges hopes that people will gain a greater understanding and appreciation of the important and highly topical discipline of branding , as well as a greater admiration for the brands themselves.

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