In our over-communicated society, the details are very important since this often is what seperates the great design from above others. Also keep in mind the needs of communication, what message does of design wish to communicate to the consumer? The message has to be strong and easy to understand. Finally, lets consider the design solution in the context of moral and ethical precepts from an international point of view, since certain gestures, words and images may have a meaning radically different from one culture to another.