Shockvertising
[English & Spanish]

Edited By Miqual Abellan
March 2013
Monsa
Distributed by Trans-Atlantic Publications
ISBN: 9788415829102
208 pages, Illustrated
$59.50 Paper Original

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Impact. This is the key. Visual impact, emotional impact, environmental impact ... print advertising and large format implies the need for impact. 
Every ad has to stand out among hundreds of inputs, has to get attention and to become single, visible between the rest. Secondly, having caught our attention, must also generate other emotions: surprise, intrigue, curiosity, or sometimes even generate negative impressions as repulsion, rejection, or a warning to consciousness. All emotions can be altered behind a good advertising campaign, leaving the receiver a particular message, the desired message.

 

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