The corporate image is one of the essential factors within different organizations, and it is not always taken with the care it deserves. This book focuses on the importance of business decisions, as the use of typography and images to create original references. Cases such as Apple, Coca-Cola, Louis Vuitton, Vueling, Vogue and many others. In this book we see the latest trends of the visual identity of hotels, stationery, packaging, the influence of promotions, events, etc...